Sponsor Value is a recurring multi-client research study developed by StageUp in partnership with Ipsos Doxa, one of Italy’s and the world’s leading market research companies, listed on the Paris Stock Exchange.

Conducted since 2000, Sponsor Value is built on a unique database in Europe, comprising insights gathered from more than 130,000 interviews conducted over 24 years of continuous research.

It enables both ex post and ex ante evaluation of the effectiveness and efficiency of sporting events, sponsorships, and integrated communication initiatives. Through proprietary models, Sponsor Value also supports competitive analysis and strategic planning.